Disney Movie Rewards (DMR) offered this pin as a reward to those who are registered on their web site and have points to redeem. Only one could be redeemed per DMR account. The supply of pins have been distributed and the edition size is unknown.This pin looks like a combination of the two already existing UP Ellie Grape Soda badge pins with the coloring of , which is like a Steel Blue(gray blue), and the similar "attached safety pin" design of .This It is shaped like an actual three dimensional bottle cap with bright silver metal on the cap's edge and a smooth surface top with a gray blue background color dividing white upper and lower sections. The upper white section has a cluster of grapes of the same blue color as the background with a dark blue cluster of three leaves. The middle band of gray blue has the word GRAPE in dark blue outlined in white and the lower white section has the word SODA in dark blue as well. The safety pin looks authentically real, but does not open, and is the same chrome silver like metal as the cap's edging. The safety pin is attached to look like it pierces through the edge of the cap at the top edge and is positioned a little to the left of the top center of the cap.The back of the pin is hollow with a raised section near the top to simulate the safety pin's continuation through the edge of the cap. Across the center of the back of the cap is a /" bar that bridges the hollowed back, and is made of the same shiny metal of the back and edge. There is one pin post in the center of that bar. The post is covered with a squeeze clip back instead of a rubber Mickey icon. Inside the hollow part of the pin back, near the top, are the words (c)DISNEY/PIXAR on the textureless bright metal.This pin has an epoxied graphic panel on the metal cast pin. You could in theory pop off the soda graphic and the bottle cap cast metal would just be silver.This pin was produced by RDP Creative in the UK and comes in it's own " x " cardboard box with a blue coloring similar to the pin and displays a scene from the movie UP showing the balloon house rising above the clouds, and the words Disney Pixar UP Bottle Top Pin Badge available on Disney Blu-ray Disney DVD on the box cover. The pin is not attached to any kind of backing. It roams free within the box.