This limited edition pin, featuring Walt Disney’s classic Mickey Mouse now presented in a Technicolor palette for the first time since its debut over two decades ago, was exclusively available to new and first-time members of Disney Movie Rewards. The rectangular design features a bright yellow background with Mickey Mouse prominently standing on the right, his iconic visage enhanced with vibrant colors above him read “Now in Technicolor.” Below Mickey, the words "WALT DISNEY'S" and "MICKEY MOUSE" are displayed for visibility. The pin, made of brushed nickel metal with a single barbed post, comes packaged as part of an X New Member Gift, along with exclusive access to digital content through DisneyMovieRewards.com—an interactive platform where fans can further immerse themselves in the world of Disney entertainment. Each pin includes authentication details that include “© Disney” and feature the official Production Facet (PF) number for members curious about tracking their collection's authenticity. Released during September through October 2013, availability was contingent upon supply levels until then.