Released as an open edition, this charming promotional button was distributed at Walt Disney World for the pre-release of "Cinderella", starring Lily James in her blue ballgown. Ella, running away from the extravagant ball with a glimpse over her right shoulder, looks directly into the lens adorned with the encouraging message "Midnight Changes Everything". To her side is the hashtag #Midnight. Below Ella, fans discovered the date of release: Disney Cinderella In Theatres March. The button boasted a distinctive measure across and came equipped with a pin clasp, marked F on the edge - all commemorating this special promotional item given out just before midnight at the Magic Kingdom's parade during New Year's Eve, allowing enthusiasts to be among the first to catch a sneak peek of the movie's premiere.